A blog is the best way for a company to reach out and build a community with customer, clients, and users. A blog allows the company to have a transparent platform wherein the customer is able to interact with the company, offer feedback, and learn more about the company culture.
SocialMediaMarketing.com will design and develop the blog and optimize it for search engines and for social media. We know the exact Viral DNA necessary for a popular blog and understand how to optimize usability and readability.
A well-written, value-driven blog post is essential in driving traffic, establishing authority, and adding value to the community. The blog is not a press release page; instead, it should target a highly relevant audience, teaching them new things about the Client's industry, reviewing products, or just displaying the Client's fun company culture.
SocialMediaMarketing.com will teach a client how to write value-driven articles that transcend the mundane PR releases that every company develops. By using SocialMediaMarketing.com's validated methods, a company will capture its social media audience and create evangelists and fans that will promote the company.
Twitter is an essential tool for a company to engage its audience and to build a conversation with the people that matter. Twitter is not a place to blast advertisements; instead, the benefits of using Twitter are to create a community and following around the company brand.
SocialMediaMarketing.com will not only create the Twitter profile, design the background, but we will teach the Client how to use Twitter internally for a dynamic company culture, at events to interact with participants and the community, and to target relevant users that will buy the Client products or services.
When used effectively, Social Bookmarking sites and Social Networks are great tools to use to spread a message and articles. The first step is to write a high-quality post; the next step is to use Stumble, Digg, and Facebook to spread the message. SocialMediaMarketing.com will develop and execute on a strategy to produce high-quality, entertaining content that social media users love and value.
No content or message can be guaranteed to go "viral". However, by using our validated methods, a company is able to drive traffic to a site and position itself to gain fans and evangelists by becoming an authority figure in its industry.
Social tools now provide companies with a great way to monitor their brand, and most importantly, to respond to anyone who is talking about them. SocialMediaMarketing.com will develop systems, tools, and processes so that a company is able to quickly find relevant users on Twitter and monitor the space for mentions of the company.
Remember, the conversation is already happening online. We will make it possible for you to join the conversation in the most effective way possible that allows you to talk to your audience and build a powerfully relevant following.
No campaign is complete without the proper analytics and metrics to measure the success of every facet of the campaign. Here is just a sample of the questions that our analytic tools answer:
- How many leads or sales is your blog producing
- How many evangelists and fans have Twitter and Facbeook created
- Who are your evangelists and fans and how can you reward them
- How much traffic have bloggers and Twitter users produced for your site
- What is the conversion rate for each of your social tools
By analyzing these metrics, SocialMediaMarketing.com is able to adjust and revise the campaign to maximize ROI.
X-Factor strategies go beyond social networks, blogs, and micro-blog development. X-Factor strategies are the methods in which a company develops and explosive buzz by creating unique content that compels social media users to share with their friends.
X-Factor campaigns can include competitions, polls, scavenger hunts, videos, podcasts, celebrity endorsements, guest blogs posts, and many other unique social media strategies that will take the Client to the next level of marketing and PR.