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Case Studies

Key target audiences and demographics around the globe reached, spanning countries across five continents

Market: B2B
Industry: HR Technology

Challenge

The client – an award-winning HR Technology and services company providing employment solutions in over 135 countries – wanted to highlighting points of differentiation to make them stand out from the crowd, address low engagement rate across channels because of static content that feels disconnected emotionally & captions that lacked call to actions, and make the client appear trustworthy and of high quality to viewers.

Solution

When the high-profile client came to us with the objective of improving its commercial viability, we took over and dramatically elevated the company’s LinkedIn and Twitter presence, bringing in jaw-dropping results never seen before by the client. We conducted a strategic media outreach campaign that targeted media covering HR Tech and Business expansion topics. Within just a few weeks, the SocialMediaMarketing.com team positioned the client in front of multiple top-tier media and secured valuable media opportunities.

Result

We established the client an industry leader by creating compelling and engaging content with detailed captions and strong calls to action, leading users to discover more about the client from their website, whitepapers, blog posts, and online events. We likewise incorporated compelling video content and graphics that create a sense of motion to rope viewers in. All this led to dramatically increased audiences, total impressions, and total engagement across social media channels. The client was so impressed with the value we brought to their social media presence that they have decided to bring the SocialMediaMarketing.com team on board for their other social channels and to run marketing for their additional brands.

Dramatically improved engagement in social media, up to 400% increase in impressions

Market: B2C
Industry: Healthcare Apparel

Challenge

The client – a pioneer in the world of the healthcare uniform market and maker of high-quality scrubs from the best materials they can source – wanted to take its social networks to the next level. The goal was to elevate the brand aesthetics with high quality photography and an in-depth marketing strategy to promote their collection for men and women, while increasing engagement and customer interest.

Solution

At the beginning of our partnership, we initiated the account by learning more about the company’s goals and challenges. Once we addressed the key objectives and expectations, we proceeded to build out a detailed content strategy plan to make their pages more compelling and impactful, while keeping their personality intact. We worked together – the company produced the content in-house while we executed our social media strategy and routinely assessed what worked and what didn’t. With our team’s feedback and suggestions, we were able to increase engagement and elevate the client’s look and feel in the digital space by utilizing more video content, integrating user-generated content, from ambassadors and customers and posting polls, giveaways, and contests which the audience loved.

Result

Through strategic posting and community management, the results of our 2-month period are exceptional. We increased engagement in both the client’s Facebook and Instagram accounts. Impressions went up by over 400% and we experienced a surge of new followers who actively engaged with the client’s channels. All this was possible thanks to a content plan we executed effectively, while focusing on engaging copy that entertains and connects.

Almost 50 media hits secured within the first 60 days

Market: B2B/B2C
Industry: Entertainment

Challenge

SocialMediaMarketing.com was approached by an American actress, model, singer, director, and NY Times best selling author when she came under some issues with the public in terms of negative press and needed to connect with top-tier media to build back positive brand awareness. ​The focus of the campaign is to position the actress as a modern-day mogul, cultural icon for Gen Z, and overall talented actress, singer, and businesswoman.

Solution

We immediately started working with the actress and her team to identify key messages and how to position her as an industry tycoon while highlighting her upcoming projects and business deals. Once the strategy and key positioning was identified, we then conducted a strategic media outreach campaign targeting entertainment press and top tier journalists who write on women in business. Within the first week of the partnership, the SocialMediaMarketing.com team garnered interest from over 40 top tier media outlets. The team also launched a social media campaign that highlighted her thoughts on Section 230 and Big Tech. The post generated almost 1M likes on Instagram, which led the team into securing an in-depth article in Fox News.

Result

Through strategic messaging and media outreach, SocialMediaMarketing.com secured interest from key media outlets including, but not limited to, Fox News, Forbes, Business Insider, People Magazine, and The Hollywood Reporter. Within the first 60 days, the team has secured almost 50 media hits. The team continues to increase brand awareness for the actress as a talented artist and entrepreneur as she prepares for upcoming projects and announcements.

1,200 targeted social media fans generated in just one month, an increase in targeted community by more than 21%

Market: B2B/B2C
Industry: Electronics

Challenge

SocialMediaMarketing.com was approached by a high-profile client and multinational electronics company for two campaigns that included community-building and an ambassadorship platform to drive users to its social media fan pages and attract fashion bloggers as brand ambassadors.

Solution

We immediately started working with the client for its “Find Your Bliss” and “Fashion Touch” campaigns. For the former, we published on over 100 blogs and Tweeted over 75 times in a span of 4 weeks. For the latter, the SocialMediaMarketing.com team recruited 4 influential fashion bloggers that led as Fashion Ambassadors for the company, which drove over 50 pieces of user‐generated content per week to the campaign’s Facebook Fan Page.

Result

Through strategic messaging and media outreach, SocialMediaMarketing.com drove over 80,000 targeted users to the “Find Your Bliss” Facebook Fan Page and generated over 7,000 fans in under 4 weeks. For “Fashion Touch,” we generated over 5,000 targeted fans in a span of 4 weeks, for a total of 1,200 fans generated for the two campaigns in just one month.

Microsite contest for client gained over 1,500 participants from over 35 US states

Market: B2C
Industry: Gaming

Challenge

SocialMediaMarketing.com was approached by a leading American video game publisher and one of the largest third-party video game publishers in the world to work on growing its social media presence.

Solution

We immediately started working with the client for its social media engagement campaign. We came up with a microsite contest that aimed to improve and grow its Facebook community.

Result

Through strategic messaging and media outreach, SocialMediaMarketing.com drove over 1,500 participants from over 35 states through the aforementioned microsite contest, effectively growing targeted a Facebook community in excess of the client’s target goals and expectations. We also drove media of more than 10 influential media outlets.

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    ...

    Carly Leggitt

    Social Media Account Executive

    Carly has over five years of experience in the social media marketing space. With a passion for social media, she has helped clients grow and increase their brand awareness through social and online platforms; bringing innovative, fresh ideas and delivering results.

    Based in Northern California, Carly graduated from California State University Sacramento with a degree in Marketing with a focus on Digital Marketing. She discovered her love for social media marketing when interning at a PR and Marketing agency in college. Since then, she has worked with clients in various industries including motorcycle, lifestyle + home decor, theme parks & entertainment, and tourism. In her free time, she enjoys hiking and all things outdoors.

    When she’s not creating social content, you can find her in the gym hitting her new fitness goals, reading self-help books, or meditating in her zen place. She loves all things outdoors and traveling with the hopes of traveling to over 100 countries one day, and eventually visit her family in the Philippines.

    ...

    Olivia Trilla

    Social Media Supervisor

    With nearly a decade of experience in social media and digital marketing, Olivia “Liv” Trilla joined the team as an experienced leader. In her role as Social Media Supervisor, she leverages her expertise in developing strong, effective strategies to maximize a brands success while achieving top results.

    As a passionate digital marketing guru, Liv gravitates towards leading inspired teams and thrives in environments where she can share new, curated ideas while using creativity to reach both short + long term goals to expand digital footprints.

    Liv is the recipient of the HSMAI Adrian Silver Award in the hospitality industry, has launched a national viral McDonald’s campaign and has developed and led a company-wide mentorship + development program. Her mission is always to help others –both clients and colleagues alike– through the digital landscape.

    When she isn’t traveling to new cities, new countries, and enjoying new cultures, her home base is the Windy City. There, she explores the never-ending food scene while also develops an interior design-focused blog as a creative outlet that is dedicated to sharing styling ideas–– @otinside.

    The most recent advice that she’s received?

    “Follow your effort and embrace failure. Use your intuition and don’t settle.”

    ...

    Megan Zaleski

    Social Media Supervisor

    Megan Zaleski serves as Social Media Supervisor for SocialMediaMarketing.com. After entering the publishing industry at the start of her career in New York City, she quickly found her love for branding and marketing and decided to make a shift towards the digital marketing industry full-time. Since then, Megan has worked with clients across various industries working to advance their online presence, grow their online communities and businesses, respectively, and deliver creative content that exceeds expectations.

    As a native Michigander, Megan now calls Chicago home. When she’s not busy developing creative content and in-depth strategies for brands, she can be found practicing yoga, spending time with her family and being creative in the kitchen. Outside of her profession, she is passionate about advocating for mental health and often provides thought leadership on how to protect mental health as it relates to social media. She prides herself on knowing both the positive and negative effects of these platforms and how to navigate the complex nature of social media in today’s world. Megan has been published in Healthline, Business News Daily and more.

    ...

    Rachel Kylee

    Social Media Account Executive

    Based in Los Angeles, Rachel has worked with B2C and B2B brands for over 5 years helping businesses manage and grow social media accounts as well as bring in leads. Her experience ranges from industries such as fashion to consumer lifestyle to beauty and wellness. Before devoting her life full-time to social media management and strategy consultation, she worked as a creative director helping bring brands’ imagery to life.

    Rachel has worked with brands like Pretty Little Thing, Hopper Reserve, Canndescent, Dark Heart Cannabis, Refa USA, Playboy and JustFab/Fabletics either in a social media aspect and/or creative direction for photography and videography to help brands portray the right message.

    During her free time, she enjoys creating her own acrylic paint art, doing her makeup and shooting on the weekends or baking cookies with her two boys. This year, she plans to visit her hometown of Nicaragua with her mother.

    ...

    Madison Petersen

    Social Media Account Executive

    Madison has over five years of experience in the social media and public relations sector. As a Social Media Account Executive, she helps her clients to build brand awareness, generate engagement, and elevate their digital marketing to the next level.

    She has previously held roles at the University of Oregon Athletic Department, Burns Entertainment & Sports Marketing, and University of Iowa Athletic Department. Madison obtained her M.B.A. from the University of Oregon in 2020 and holds three Bachelor’s degrees from the University of Iowa.

    In her spare time, Madison enjoys running, traveling, writing, and spending quality times with her friends and family. She is a die-hard sports fan and has been to three continents so far, with her ultimate goal to visit all seven.

    ...

    Casey Corcoran

    Social Media Account Executive

    Casey Corcoran is a skilled writer, designer, and communications professional. As a Social Media Account Executive, she implements creative strategies that allow clients to reach new audiences, build their brand identity, and elevate their digital presence. Her responsibilities include writing, editing, and proofreading copy with strong calls to action, creating social media visuals and infographics, and managing social media channels.

    Casey graduated with a Master's degree in Political Science from the London School of Economics, where she focused her studies on the intersection of media and international policy. She has worked with global companies, international NGOs, and prestigious New York City law firms in writing-intensive and client-facing roles.

    Outside of work, Casey enjoys traveling to new places, drawing & painting the scenes around her, and trying out recipes to share with friends.

    ...

    Bruce Dierbeck

    Vice President, Social Media

    Bruce is a strategist, content creator and team leader with more than a dozen years of experience in the always-on, always-changing world of social media, mobile, and digital marketing. He brings a passion for both creative storytelling and informed targeting, allowing art and science to overlap and give every interaction a more strategic, personalized experience.

    Prior to joining Interdependence, Bruce has worked with brands such as Moffit Cancer Center, GE Healthcare, Michigan State University, Carmex lip balm and Rakuten, helping to bring social media programs, bootcamps, influencer campaigns, and experiential activations to life.

    Bruce’s digital career began in the slow days of dial-up developing websites in the entertainment industry and evolved to the fast-paced world of social media today. Bruce currently lives in Milwaukee with his wife, Aimee, and their two golden retrievers, Ash and Daisy Jane. In his spare time, Bruce is a lover of good music, bad puns, and long road trips that sometimes combine both.

    ...

    Greg Wise

    PRESIDENT

    Greg brings over 20 years of experience leading high impact communications programs for technology companies from stealth through growth to exit events. A proven strategist and award-winning practitioner, Greg designs and executes programs that contribute to the business success of B2B and B2B2C companies in technology domains that include artificial intelligence, cloud computing, data engineering and analytics, security, SaaS, IoT, semiconductors, storage, enterprise software and networking. Previous clients include AMD, Ascend.io, Dell, Fujitsu Network Communications, MariaDB Corp. and xMatters.

    He has also driven highly successful campaigns for government agencies and issues advocacy organizations, including the Travel Texas public relations program for the Office of the Governor, Economic Development and Tourism Division; Speak Up, Speak Out media and grassroots advocacy campaign for the Texas Association Against Sexual Assault; and GoDirect, the United States Department of the Treasury’s social security direct deposit initiative.

    Greg has deep expertise in media, analyst and influencer relations; social media; content marketing; C-suite communications; crisis communications; messaging and positioning.

    Previously, Greg held communications and marketing positions both in-house and at agencies, including senior vice president of technology for Edelman, vice president of technology for Weber Shandwick, and tech sector expert at FleishmanHillard. ent here