Building a platform

Building a platform

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

 

This is a simple text

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

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The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

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    Carly Leggitt

    Social Media Account Executive

    Carly has over five years of experience in the social media marketing space. With a passion for social media, she has helped clients grow and increase their brand awareness through social and online platforms; bringing innovative, fresh ideas and delivering results.

    Based in Northern California, Carly graduated from California State University Sacramento with a degree in Marketing with a focus on Digital Marketing. She discovered her love for social media marketing when interning at a PR and Marketing agency in college. Since then, she has worked with clients in various industries including motorcycle, lifestyle + home decor, theme parks & entertainment, and tourism. In her free time, she enjoys hiking and all things outdoors.

    When she’s not creating social content, you can find her in the gym hitting her new fitness goals, reading self-help books, or meditating in her zen place. She loves all things outdoors and traveling with the hopes of traveling to over 100 countries one day, and eventually visit her family in the Philippines.

    Olivia Trilla

    Social Media Supervisor

    With nearly a decade of experience in social media and digital marketing, Olivia “Liv” Trilla joined the team as an experienced leader. In her role as Social Media Supervisor, she leverages her expertise in developing strong, effective strategies to maximize a brands success while achieving top results.

    As a passionate digital marketing guru, Liv gravitates towards leading inspired teams and thrives in environments where she can share new, curated ideas while using creativity to reach both short + long term goals to expand digital footprints.

    Liv is the recipient of the HSMAI Adrian Silver Award in the hospitality industry, has launched a national viral McDonald’s campaign and has developed and led a company-wide mentorship + development program. Her mission is always to help others –both clients and colleagues alike– through the digital landscape.

    When she isn’t traveling to new cities, new countries, and enjoying new cultures, her home base is the Windy City. There, she explores the never-ending food scene while also develops an interior design-focused blog as a creative outlet that is dedicated to sharing styling ideas–– @otinside.

    The most recent advice that she’s received?

    “Follow your effort and embrace failure. Use your intuition and don’t settle.”

    Megan Zaleski

    Social Media Supervisor

    Megan Zaleski serves as Social Media Supervisor for SocialMediaMarketing.com. After entering the publishing industry at the start of her career in New York City, she quickly found her love for branding and marketing and decided to make a shift towards the digital marketing industry full-time. Since then, Megan has worked with clients across various industries working to advance their online presence, grow their online communities and businesses, respectively, and deliver creative content that exceeds expectations.

    As a native Michigander, Megan now calls Chicago home. When she’s not busy developing creative content and in-depth strategies for brands, she can be found practicing yoga, spending time with her family and being creative in the kitchen. Outside of her profession, she is passionate about advocating for mental health and often provides thought leadership on how to protect mental health as it relates to social media. She prides herself on knowing both the positive and negative effects of these platforms and how to navigate the complex nature of social media in today’s world. Megan has been published in Healthline, Business News Daily and more.

    Rachel Kylee

    Social Media Account Executive

    Based in Los Angeles, Rachel has worked with B2C and B2B brands for over 5 years helping businesses manage and grow social media accounts as well as bring in leads. Her experience ranges from industries such as fashion to consumer lifestyle to beauty and wellness. Before devoting her life full-time to social media management and strategy consultation, she worked as a creative director helping bring brands’ imagery to life.

    Rachel has worked with brands like Pretty Little Thing, Hopper Reserve, Canndescent, Dark Heart Cannabis, Refa USA, Playboy and JustFab/Fabletics either in a social media aspect and/or creative direction for photography and videography to help brands portray the right message.

    During her free time, she enjoys creating her own acrylic paint art, doing her makeup and shooting on the weekends or baking cookies with her two boys. This year, she plans to visit her hometown of Nicaragua with her mother.

    Madison Petersen

    Social Media Account Executive

    Madison has over five years of experience in the social media and public relations sector. As a Social Media Account Executive, she helps her clients to build brand awareness, generate engagement, and elevate their digital marketing to the next level.

    She has previously held roles at the University of Oregon Athletic Department, Burns Entertainment & Sports Marketing, and University of Iowa Athletic Department. Madison obtained her M.B.A. from the University of Oregon in 2020 and holds three Bachelor’s degrees from the University of Iowa.

    In her spare time, Madison enjoys running, traveling, writing, and spending quality times with her friends and family. She is a die-hard sports fan and has been to three continents so far, with her ultimate goal to visit all seven.

    Casey Corcoran

    Social Media Account Executive

    Casey Corcoran is a skilled writer, designer, and communications professional. As a Social Media Account Executive, she implements creative strategies that allow clients to reach new audiences, build their brand identity, and elevate their digital presence. Her responsibilities include writing, editing, and proofreading copy with strong calls to action, creating social media visuals and infographics, and managing social media channels.

    Casey graduated with a Master's degree in Political Science from the London School of Economics, where she focused her studies on the intersection of media and international policy. She has worked with global companies, international NGOs, and prestigious New York City law firms in writing-intensive and client-facing roles.

    Outside of work, Casey enjoys traveling to new places, drawing & painting the scenes around her, and trying out recipes to share with friends.

    Bruce Dierbeck

    Vice President, Social Media

    Bruce is a strategist, content creator and team leader with more than a dozen years of experience in the always-on, always-changing world of social media, mobile, and digital marketing. He brings a passion for both creative storytelling and informed targeting, allowing art and science to overlap and give every interaction a more strategic, personalized experience.

    Prior to joining Interdependence, Bruce has worked with brands such as Moffit Cancer Center, GE Healthcare, Michigan State University, Carmex lip balm and Rakuten, helping to bring social media programs, bootcamps, influencer campaigns, and experiential activations to life.

    Bruce’s digital career began in the slow days of dial-up developing websites in the entertainment industry and evolved to the fast-paced world of social media today. Bruce currently lives in Milwaukee with his wife, Aimee, and their two golden retrievers, Ash and Daisy Jane. In his spare time, Bruce is a lover of good music, bad puns, and long road trips that sometimes combine both.

    Greg Wise

    PRESIDENT

    Greg brings over 20 years of experience leading high impact communications programs for technology companies from stealth through growth to exit events. A proven strategist and award-winning practitioner, Greg designs and executes programs that contribute to the business success of B2B and B2B2C companies in technology domains that include artificial intelligence, cloud computing, data engineering and analytics, security, SaaS, IoT, semiconductors, storage, enterprise software and networking. Previous clients include AMD, Ascend.io, Dell, Fujitsu Network Communications, MariaDB Corp. and xMatters.

    He has also driven highly successful campaigns for government agencies and issues advocacy organizations, including the Travel Texas public relations program for the Office of the Governor, Economic Development and Tourism Division; Speak Up, Speak Out media and grassroots advocacy campaign for the Texas Association Against Sexual Assault; and GoDirect, the United States Department of the Treasury’s social security direct deposit initiative.

    Greg has deep expertise in media, analyst and influencer relations; social media; content marketing; C-suite communications; crisis communications; messaging and positioning.

    Previously, Greg held communications and marketing positions both in-house and at agencies, including senior vice president of technology for Edelman, vice president of technology for Weber Shandwick, and tech sector expert at FleishmanHillard. ent here